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Lingerie

Lingerie News

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H&M to launch Love Stories lingerie rangeSubscription

21 June 2018 By Kaisha Langton

H&M is to launch its first-ever lingerie collaboration. The tie-up with Love Stories will be sold online and in selected stores worldwide from 9 August.

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Softly softly: Woron’s premium, ethical lingerieSubscription

27 April 2018 By

The Woron sisters are harnessing the power of the conscious consumer with their ethical approach to lingerie.

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Bluebella appoints ex-Wacoal CEOSubscription

25 April 2018 By Emily Seares

Lingerie firm Bluebella has appointed former Wacoal Europe CEO Tracy Lewis as a non-executive director.

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Ultimo to wind up UK operationsSubscription

10 April 2018 By

Luxury lingerie brand Ultimo, founded by Baroness Michelle Mone, is to cease trading in the UK.

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LF Intimates sold to retail investorsSubscription

10 April 2018 By

LF Intimates, the owner of swimwear and lingerie brands Charnos and Lepel, has been sold to retail and wholesale investors for an undisclosed sum.

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Honey Birdette sets sights on US expansion Subscription

29 March 2018 By

Australian luxury lingerie retailer Honey Birdette will open its first US stores later this year.

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La Perla sold to private investment firmSubscription

26 February 2018 By

Lingerie brand La Perla has been sold to private investment company Sapinda for an undisclosed amount.

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How digital pioneer Figleaves is reconnecting with customersSubscription

16 February 2018 By

Once a digital pioneer, lingerie and swimwear etailer Figleaves has lost its way in recent years. CEO Miriam Lahage tells Drapers how she is getting it back on track.

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Michael Hitchcock joins HunkemöllerSubscription

15 February 2018 By

Former LK Bennett CFO Michael Hitchcock has joined lingerie business Hunkemöller International in the same role.

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La Perla’s wisdom: Creative director Julia Haart's mission of transformationSubscription

13 February 2018 By

Drapers speaks to lingerie brand La Perla’s creative director as she expands its ready-to-wear offer and relaunches a classic collection

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Lingerie: top buyers' picks and brands to watch for autumn 18Subscription

13 February 2018 By

Drapers talks to industry insiders and rounds up the new brands, emerging trend led designers and product shifts set to make an impact for autumn 18.

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What’s selling now: lingerie and men’s accessoriesSubscription

13 February 2018

Find out what’s selling now in the world of lingerie and men’s accessories

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Why underwear is overperforming right nowSubscription

13 February 2018 By

As consumer spending is squeezed, shoppers are splashing out on lingerie and hosiery. Drapers finds out which are the strongest-selling styles and why

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Swiss standards: how Hanro is building on heritageSubscription

11 December 2017 By

Drapers speaks to the managing director of lingerie brand Hanro, Stephan Hohmann, about how the label stays true to its roots as it pushes future innovation. 

Emily Bendell, founder of lingerie brand Bluebella

Bluebella: from Fifty Shades of Grey to John Lewis and NextSubscription

7 December 2017 By

Emily Bendell, founder of Drapers Award-winning lingerie brand Bluebella, reveals how Fifty Shades of Grey opened the door to stockists such as Next, Asos and House of Fraser

Lingerie interviews

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How digital pioneer Figleaves is reconnecting with customersSubscription

16 February 2018 By

Once a digital pioneer, lingerie and swimwear etailer Figleaves has lost its way in recent years. CEO Miriam Lahage tells Drapers how she is getting it back on track.

Emily Bendell, founder of lingerie brand Bluebella

Bluebella: from Fifty Shades of Grey to John Lewis and NextSubscription

7 December 2017 By

Emily Bendell, founder of Drapers Award-winning lingerie brand Bluebella, reveals how Fifty Shades of Grey opened the door to stockists such as Next, Asos and House of Fraser

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Triumph's uplifting campaignSubscription

18 October 2017 By

Triumph’s Roman Braun and Suzanne McKenna are hoping to change the lingerie brand’s image with a campaign led by actress Julianne Moore.

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My Fashion Life: Annika Hedin, head of design, LindexSubscription

11 July 2017 By

Head of design at Swedish womenswear retailer Lindex, Annika Hedin has been at the brand since she graduated from university almost 20 years ago. She talks to Drapers about heritage, sustainability and balance.

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The Drapers Interview: Ultimo's under-the-radar innovationSubscription

24 November 2016 By , Photography by Alice Whitby

As British lingerie Ultimo brand celebrates its 20th anniversary this year, its managing director Petra Drali has her eyes firmly on the future.

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