Our autumn 19 buying guide brings you the womenswear that will entice and excite your customers with newness.
Autumn 19 is here, and Drapers brings you a first look at the new season with the second of our exclusive special editions.
A source of information and inspiration, this womenswear-focused edition marks the start of the new buying calendar. It brings together interviews – including Jo Davies, who set up Drapers Independents Awards Womenswear Retailer of the Year 2018, Black White Denim in Cheshire – market reports, international trade show coverage (straight from the catwalks and halls of Copenhagen), two exclusive creative shoots – one featuring the best trend-led product and the other covering the autumn 19 colour palette, and product guides for outerwear and essentials to put you on the best footing as sales books open.
While the fast fashion end of the market spins trends faster than ever, in the wider industry the pace of new directions is slowing down. Maybe as a reaction to today’s difficult and uncertain climate, many brands are honing what they do best by updating key products and tweaking top performers – for example, animal prints stay for another season, and the printed boho style dress remains a key item in many ranges.
But shoppers still want newness, and, to catch their attention, buyers must seek out fresh brands and buy smart to offer a point of difference.
Drapers has unpicked the coming season for you, and freshness comes from a range of different inspirations that are elegantly mixed to create a new mood. There is a touch of the 1970s in retro shapes and colour combinations, a spotlight on tailoring – classic and modern – and a smart-meets-casual loucheness.
Colour, fabric and texture are key, so focus on richness and vibrancy, whether via fuzzy fake furs, tactile velvets or the ever-popular animal prints.
Together with our menswear guide (published last month and now online), this womenswear edition and the footwear special issue on 22 February give you a comprehensive armoury to win in the season ahead.