In the second of our autumn 18 buying guides – bringing together market reports, trend analysis and informative inspiration to prepare you for the new season – womenswear takes the spotlight.
More from: The Womenswear Issue: Autumn 18 buying guide
Like much of the fashion industry, the crowded womenswear sector faces challenging times: just last week East went into administration for the second time in less than three years.
Nevertheless, there are notable successes across the sector: from the booming sales of luxury houses such as Gucci through to the triumphs of fast fashion giants such as Boohoo, which doubled group revenue for the last four months of 2017 year on year.
Competition is tough. Now more than ever brands and businesses need to stand out from the crowd, whether that be in store or online, to capture and keep customers’ attention – and product remains the key.
To help you navigate today’s challenges, we have relaunched our seasonal fashion special editions. These comprehensive guides bring together industry insight and market reports, online and in print, to inform your buy with inspiration and analysis. The exclusive editorial photoshoots and trend edits, creatively produced by Drapers, show off highlights from the new wholesale collections.
The difficulties of the current climate have led to a slower evolution of product trends. A key theme for many collections this season, however, was a focus on hero items: special, elevated, updated styles from both new and established labels that give your buy, and ultimately your customers’ wardrobes, a point of difference.
Your buy should also reflect a sense of individuality – a growing trend for the wider industry. Buyers should create an offer than blends trends to allow shoppers to build a unique take on the new season. The Womenswear Issue will help you do just that.