Use clashing styles to create fresh looks that will inspire young men and women to spend
Styling by Graeme Moran, Photography by Pani Paul
Casual fashion brands are bending the rules. There is no such thing as smart or casual; sporty or formal; skate, street or surf. Collections’ deliberate mixing of references, styles and influences – new and 1990s, girly grunge, punk and prim – creates a mash-up that feels fresh for spring 17. The best brands have used this amalgamation to bring personality and updates to their offerings, while the best buyers will pick and mix these to delight their customers with a colourful array of newness.
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Models: Catriona Frean at First Models; Lily Walker at M&P; Archie Griffiths and Dan Stewart at Models 1; Sherya at Named Models; Max Jackson, Kuba Spencer and Christina Nadin at Nevs; Omari Phipps at Premier Model Management
Fashion assistant: Kirstie Finlayson
Hair and make-up Theresa Davies at Carol Hayes Management using Bumble & Bumble and Bobbi Brown
Photographer’s assistant David Manion