Brazilian designer Pedro Lourenço is back with environmentally conscious unisex label Zilver, doing sustainability his way.
“It is not possible to be completely sustainable yet,” admits Pedro Lourenço, “but we’re trying to be as radical as possible.” The 28-year-old fashion designer is referring to his new brand, Zilver, which debuted with a small presentation at September’s London Fashion Week.
The son of Brazilian fashion designers Reinaldo Lourenço and Glória Coelho, Pedro started his fashion career designing his mother’s diffusion brand – aged just 12.
He went on to launch an acclaimed eponymous womenswear label at Paris Fashion Week in 2010 aged 19, but closed the business in 2015. A short stint as La Perla’s creative director followed, and he has spent the last two years working on Zilver.
Lourenço’s new brand continues his signature architectural design handwriting across gender-neutral men’s and women’s clothing. The 86-piece spring 19 collection references 1960s astronauts, classic military and workwear tropes and motocross uniforms. It mixes directional details with covetable, elevated basics.
Highlights include denim biker jackets, panelled trousers, chunky knitwear and skirts patchworked with biker jacket detailing. Wholesale prices range from £69.64 for a T-shirt with front studs to £664.29 for an organic leather jacket.
Alongside its contemporary sophistication, Zilver also represents a fresh take on sustainability: one that is committed, conscious and responsible, but uses its sustainable focus to inform and improve its designs, rather than compromise on style.
“I’m interested in a customer who has the desire to evolve in a conscious way, and who is more aware of their own impact and buying patterns to generate a new way of consuming that is more responsible,” says Lourenço. “Sustainability is the aim and a work in progress. There is a lot that can be done.”
He has proven that with Zilver’s launch collection, which features fully traceable materials. These include Global Organic Textile Standard (GOTS)-certified organic cotton, GOTS-certified organic georgette, responsibly sourced traceable wool, Organic Content Standard-certified organic leather, and milk fibre – an innovative organic yarn sourced from dairy industry waste.
There is also recycled denim; recycled polyester; a fabric called EcoAlf, which is made from waste from the nylon production process; and Econyl, which is created from regenerated nylon waste from landfills and oceans.
Buttons are made from corozo – “plant ivory” created from palm seeds – while jewellery and silver details on clothing use EcoSilver, which is produced from 100% recycled and scrap silver products.
“I really believe in sharing our learnings and in long-term commitment, always evolving and being honest with the consumer about our decisions,” says Lourenço. “Then everyone can be more aware of their impact in the world.”