372-374 Barking Road, Plaistow, London E13
Who you need to know Owner Salim Kactor Mohammed Kidiya
Salim Kidiya was already quite proficient at the business of retail by the time he was 11 after helping around his parents’ store. The retail balm rubbed off and six months after sitting his A-levels he opened Club JJ.
Nineteen years on, Kidiya has created a friendly menswear indie. He was prepared for a drop in business after Westfield Stratford City opened less than two miles away, but sales have in fact increased.
Kidiya plans to extend the store by about 50% into the car park this year.