Luxury babywear brand Bonnie Baby has chosen Hong Kong to open its first standalone store, following a £250,000 investment in the business.
The British company sold a 25% stake to Hong Kong investment company Apex Glory at the end of last year, with Apex Glory setting up a joint distribution business in Asia as part of the deal.
Bonnie Baby, which has 100 UK stockists including London department stores Liberty and Selfridges, overseas stockists including Barneys New York and Harvey Nichols in Hong Kong, plans to open the Hong Kong store in August.
It will be followed by more stores across Taiwan and China in the next couple of years.
Bonnie Baby founder and designer Tracey Samuel said: “With the current climate in the UK, [international expansion] is where we are focusing our efforts because things in the UK aren’t booming to say the least.
“I would hope that 50% of sales will be coming from the international side in the next 18 months.”
Bonnie Baby, founded in 2005, is looking for manufacturers in the UK as it seeks to meet the growing appetite among Chinese consumers for British-made brands.