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What's selling now: young fashion

Find out what’s selling now in the world of young fashion 


Fred perry

Fred perry

Fred Perry

John White Owner of Badger Clothing in Brighton

Farah is undoubtedly our bestselling brand currently – its Elm chinos (£45) and Hawk chino shorts (£40) are proving incredibly popular with customers. The brand’s Denny t-shirts (£25) are also being received positively. Fred Perry has been selling consistently well, too. Its classic style is received well all year in our store, but the polo shirts (£55) and short-sleeved summer shirts (£65) are doing well at the moment. Our proximity to the sea and the temperature increase has definitely been drawing more customers in recent weeks. We’re optimistic that this will continue, especially with the summer holidays approaching so swiftly.

North face easy tee

North face easy tee

The North Face

Jamie Powis Store manager of Chevron in Wrexham

North Face has been selling well here, as it always does. In particular we’re seeing increasing sales in caps (£35) and their Easy Tee t-shirts (£20) as customers prepare for the warmer months to come. Tracksuits (tops-£55, bottoms-£45) are also continuing to sell consistently, as people seem to opt for casual clothing whatever the time of year. Business itself has been very busy, as we’ve come to expect, and we’re sure this will carry on over the approaching summer holidays.



Jossy Williams Sales assistant at Cooshti in Bristol

Edwin has been selling well in all items across the store, specifically tees (£29.99). We’ve also had an overwhelming demand for Parlez. Anything with their label on is popular at the moment, although the rugby shirts (£65) do particularly well. Those have nearly sold out online and are constantly being sought out in store. Sales have been quieter recently with the weather but it’ll be interesting to see if it picks up again soon.

Keiron Clarke Director of Ashes Menswear in Bournemouth

There’s been an influx of popularity for PME Legend jeans (£99.99) in our store. They’ve been selling really well and we’ve already had to re-order them numerous times. They’ve just been flying out. Alongside this, customers are also opting for Scotch & Soda slim-fit shirts (£84.95) in various shades of blue, a colour a lot of men are going for at the moment. Overall, business here has been super busy in the last few weeks, which is always very positive.





Sarah Sewell Sales assistant at Energy II in Stamford

MinkPink and Replay have been sitting well with our customers, particularly cool summer dresses (£50-£80). Sales have been mostly dependent on the weather. As soon as it improves, customers get excited and start popping in searching for summery attire. When the sun comes out we’re very busy and hopefully with more good weather to come this will continue.

Jo Diggle Head of creative at Fabric in Manchester

Glamorous always sells well for us and at the moment its white embroidered neck top with flare sleeves (£33) is a bestseller. Denim jackets (£48) from Cherrykoko are going down really well. Our sales have certainly improved in line with the weather. So far we’ve had a really good season because of how promptly it’s picked up.

Whitestuff 780181

Whitestuff 780181

White Stuff

Wendy Hussain Sales assistant at Pebble in Swansea

Dresses have been selling incredibly quickly at the moment, especially ones from French Connection (£65)we’ve had to re-order the brand twice in the space of a week. Their flexibility seems to be their biggest appeal, as they function as both a beach dress and an evening dress. White Stuff is also going down well, in particular their high-quality cotton summer tops (£49-£52). Business going well with the summer sales increasing.





Salt water product shot

Salt water product shot

Salt-Water Sandals

Nick Walker Sales assistant at Boutique Planet in Bedford

Tops are doing well in general, but sandals from Emu Australia and Salt-Water Sandals (£55-£70) are our bestsellers at the moment, because of the nicer weather. Sales in the last few weeks have been a bit quieter, which is a shame. The issue seems to be that we had such a successful three weeks at Easter, where sales were up 40%. We can’t top that at the moment. Maybe when the school holidays arrives it’ll pick up again!


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