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What's selling now: young fashion

Find out what’s selling now in the world of young fashion 


Phil Hazel, director at Liquor Store in Birmingham

Favourites in store at the moment include Red Wing Shoes, which is our best performing footwear brand. Customers love buying the brand, particularly the  6” Moc Toe boot (£249), because it stays true to its heritage roots, delivering quality and longevity. We often have customers travelling from afar to make that special purchase, and, once bought, the customer feedback on them is always strong. Raw, selvedge denim is a huge part of Liquor Store and Edwin comes out on top in terms of fit and design. It offers great quality across a wide variety of styles. The ED-55 fit [an easy-to-wear regular tapered jean] is a firm favourite (£140). Universal Works is a brand that we love. It mixes contemporary and heritage styles for a timeless result. Its clothing is well made and produced in small factories. A bestseller will always be the Bakers Jacket (£150). Business for us is good and our expansion and relocation last year has proved to be a successful move. Our new location in the heart of the busy business district has attracted more young professionals to the store.

Oliver Grant, director at Intro Clothing in Manchester

Zip-up hoodies from Thom Krom and RH45 are selling well. The Thom Krom (£150) has a three-quarter sleeve and a mesh underneath. RH45 is a zip-up hoodie with leather detail (£295) and there are also matching bottoms (£240). There’s also a red checked shirt from Versus Versace (£340) that’s doing really well. Business has been up and down. It has been quite tough, because of a lack of footfall. In general, the footfall around Manchester city centre has not been as strong and compared with the last few years it has definitely been slowing down a lot. We are optimistic about the future though. We always try and do something different and we have a really good, strong client base.

Scotch & soda

Luke Dennison, director at Ashes Menswear in Bournemouth

Scotch & Soda denim, particularly the jeans (£109), is doing really well. Its denim has been performing really strongly for the past couple of seasons and that’s definitely continuing through this season as well. Guide London shirts (£79.99) fly out the store and we are doing really well with Lacuzzo shoes (£119). We’ve been working with all of these brands for nigh on a decade. People have faith in the brands and we’re finding that it is the core product performing the best at the moment. People are not buying the seasonal product as much.


Berghaus men's tulach fleece



Jamie Powis, store manager at Chevron in Wrexham

Down jackets from The North Face (£180) are selling well, as well as fleeces from Berghaus (£80-£90). Customers like the warmth they offer and the temperature has definitely dropped, so we’re seeing sales of warmer products pick up again. For Gym King it is the track suits (£80-90) that are selling best – the lads like the fit. Business is good. We had a lot of new product in really early, which for our customers seems to work. People are buying back into our down jackets. With the new season there is still some heavier product in it. We don’t change straight into spring/summer, we do it gradually, but we have had a good start to the new season.



Great plains ss18 look32 478

Jane Smith, owner of Pebble in Swansea

Great Plains is really selling well and its tops (£45) are the most popular. People are already buying their short-sleeved summer tops. Odd Molly is another favourite – its sweaters (£100-£150) are always something that everybody loves. Hatley dresses (£60) are proving popular. They are such bright colours and, after the dark colours of winter, they bring a smile to most people’s faces. We have half term in our area this week and it was half term for most of England last week, so we’ve been quite busy on the back of that and the weather is lovely here at the moment, which helps.

Becky Baker, sales assistant at Divine Trash in Buxton

Religion (£65-£95) has been selling well for us across the board – the brand does really well. The brands from Bestseller [including Vera Moda] are always popular, and jeans from Pieces (£20-£30) have also been performing strongly in the store recently. We also stock A Postcard From Brighton and have been selling lots of the brand’s oversized jersey tops (£55). Our store caters for lots of different customers, so we have quite a broad range of products. Business has been good. We had a strong Christmas and our customers don’t mind paying a little bit more for something good quality, rather than going to the high street, where everything’s always on Sale.

Diane Crossdale, sales assistant at Alive in Leek, Stoke-on-Trent

We’ve been doing well with Only recently, particularly with a little rose-gold quilted jacket (£45) and striped tops (£26.) The brand is popular because of the price point – it isn’t expensive, but it is nice quality for what you pay. We’ve just had a batch of dresses from Girl in Mind (£39), which have also been doing well. Looking ahead to the summer, I think culottes are going to be a big trend – we’ve already had a few people come in and buy them. Trade has been mixed for us recently, but I imagine it has been for everyone. We need some warmer weather. All the spring styles are coming in, but unless you’re going on holiday it is still too cold to wear them.

Joanne Diggle, head of creative at Fabric Boutique in Manchester

Wide-leg trousers are doing really well for us. Lola May’s fuchsia wide-leg palazzo trousers (£28) are very popular and we have got another wide-leg trouser from a Danish brand called Fransa, in orange, cream and black (£40) that is selling well. Glamorous is always a consistent seller for us because it does stuff at a reasonable price point. In particular we’ve been doing really well with its jumpsuits (£38). Footfall is definitely picking up because it is half term for us here at the moment and approaching Mother’s Day. We also had a decent Valentine’s Day as well. After that post-Christmas slump it starts to pick up gradually and we are looking forward to payday at the end of the month. We are well into our new season already – we are ready for high summer and for the weather to improve.



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